About
Pharda
Fast fashion made clothing disposable.
We're here to undo that.
We built Pharda because we enjoy having a niche style. We believe the world has become too comfortable with the damage fast fashion does. Fashion is fun, and it can be done ethically too. Every brand on Pharda was chosen because someone, somewhere, built something worth wearing, with a story behind it, a community around it, and a reason to exist beyond profit.
We find them. You wear them.